1
Keep the engine winning
Hold paid media steady while we turn more of the existing demand into consultations and sales.
Häcker Australia · Renewal proposal
Support the journey from first enquiry to won kitchen.
Two years in, the acquisition engine is proven. This renewal puts one flexible monthly capacity behind qualified enquiries, showroom consultations and won kitchens. Paid media stays steady for the first 90 days because the demand is already there. We use it with more precision.
How this proposal is organised
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Four decisions, one commercial outcome.
2
Own every handoff
Connect forms, Zoho, nurture, booking and showroom follow-up as one path.
3
Ship named programmes
Sequence AI content, nurture, GEO, value-add offers and sales coordination within the selected capacity.
4
Start at the right capacity
Start with a lighter 55-hour allocation at $9,540 plus GST per month. Revisit 65 hours after about three months, then review capacity quarterly.
Two years since 2024
The partnership is already producing kitchens.
$2.27M
Year 2 kitchens won through Zoho-attributed Ven channels (Meta, Google Ads and organic search). Total Häcker sales are higher.
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Year 2 kitchens won
Through Ven-attributed channels in Zoho.
7.2%
enquiry to deal
Up from 6.0%, a 19% lift in conversion.
$2.1M
still in motion
Year 2 pipeline still at quote, hold or design.
Google Ads tracked enquiries, up from 1. Ten kitchens won and $689k attributed.
Häcker kitchens won for $6.38M, up from 76 / $5.50M (up 16%). Ven brings about nine in ten enquiries.
Paid media return on Zoho-attributed won value from Google and Meta spend.
The opportunity is getting more of the demand already arriving through to a showroom, consultation and sale.
Source: Zoho CRM, Google Ads and Meta. $2.27M and related Ven figures are Zoho-attributed Ven channels only. Total Häcker sales are higher. Values are recorded deal values in Zoho, not reconciled accounting revenue.
Where the next gain sits
Ven brings the volume. The showroom converts it.
The next commercial gain sits between acquisition and the showroom. Qualify better, nurture earlier, book faster, and feed sales outcomes back into the channels that already work.
of enquiries came from Ven-managed channels.
of showroom visitors became clients, with an average won value of about $108k.
of Meta enquiries said they were still researching, and fewer than 1% of that group became a deal.
Turn more of the demand already generated into consultations and won kitchens.
The commercial reset
Connect the journey from enquiry to won kitchen.
One flexible hours pool across marketing, content, website improvements and automation. Häcker retains the customer conversations and sale. Media stays at the approved level for the first 90 days.
Steady media, sharper useThe first 90 days run at the approved media level. Any change requires approval.
Capacity follows the scorecardHours move to the parts of the journey that lift consultations and won kitchens.
Named programmes includedAI content, nurture, Zoho cadence, GEO and sales coordination are prioritised within the selected capacity.
A lighter 55-hour start$9,540 plus GST per month. Revisit 65 hours at the day-90 review; any change requires agreement.
Agree the starting capacity and priorities, review at day 90, then reassess pace quarterly.
Why the scope changes
Reach is proven. The renewal builds won value.
| Since 2024 we built | The renewal builds |
|---|---|
| Reach and enquiries | Qualified enquiries, showroom consultations and measurable sales outcomes |
| Every enquiry treated the same | Researching goes to nurture; high-intent gets a 15-minute response; outcomes including lost feed back to media |
| Form submission as the end point | A connected path through Zoho, nurture, booking and showroom attendance |
| Channels operating in separate scopes | One journey, one hours pool and one commercial scorecard |
| Reporting on lead volume | Reporting on qualified enquiries, cost per consultation, value per enquiry and cost per won kitchen |
The important work now lives in the handoffs between channels. The renewed scope gives those handoffs an owner.
The proposed operating model
One partnership. One flexible hours pool.
Start with 55 hours each month at $9,540 plus GST. Agree the first priorities within that capacity and revisit the 65-hour option after about three months. The mix shifts with performance and the agreed backlog.
Run demand
Google Ads and Meta, SEO and GEO with separate Perth, Brisbane and Melbourne campaigns, organic social, website and campaign health.
Convert the journey
Nurture for researching enquiries, 15-minute response for high-intent, Zoho capture and a two-to-three-touch sales cadence, booking and showroom pathways, value-add offer testing.
Enable the sale
Commercial scorecard, monthly in-person sales sessions with Charbel and Clem, prioritisation and quarterly roadmap decisions.
Programme priorities within the selected capacity.AI content pipeline starts with a one-project pilot Häcker approves before use (BaseApp photos now, video next; about 200 projects is the library to draw on, not a month-one promise). Nurture and EDM programme: researching enquiries go to nurture, not a sales call; high-intent enquiries (phone, form, booking) still get the 15-minute response. Zoho data-capture guide, status list, agreed response alerts and a sales cadence of two to three touches over two to three days, then mark as lost with the reason. Lost, junk, on hold and no-answer outcomes feed back to Google and Meta, not only won. Value-add offer testing (for example a Miele builder's pack or a JB Hi-Fi voucher, A/B tested, Brisbane first). GEO beside SEO, with separate Perth, Brisbane and Melbourne campaigns. Brand consistency across site, GBP, social and directories. We keep hackeraustralia.com.au as the main site. hackerkitchens.com.au forwards to it. Monthly in-person sales session with Charbel and Clem.
Flexible by design.Hours move between agreed priorities across marketing, content, website improvements and automation. Reporting covers deliverables, results and next priorities, without itemised timesheets. Historical database cleanup is included. On-site photography and video shoots stay outside capacity.
The first 90 days
A fast start on the path that already works.
The first quarter focuses on measurement, enquiry handling and consultation flow. Agree the sequence within the selected allocation; the roadmap is prioritised work, not a promise to deliver every initiative at once.
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Trust the data
- Confirm source and campaign mapping into Zoho
- Set the required qualification and stage fields
- Verify consultation, won, lost, junk, on hold and no-answer feedback to Google and Meta
- Build one commercial scorecard
- Keep winning media steady while closing measurement gaps
Result: a reliable view of which activity creates qualified opportunities.
2
Treat every enquiry better
- Launch research-stage nurture and EDM (researching enquiries nurture, not a sales call)
- Roll out the agreed Zoho capture guide, status list and staffed-hours response alerts for high-intent enquiries
- Agree the two-to-three-touch sales cadence, then lost with a reason
- Improve booking confirmation and reminders
- Run a controlled reactivation pilot
- Build the qualified price-guide journey
Result: fewer paid enquiries go silent or get treated as lost too early.
3
Generate more consultations
- Improve the highest-priority landing and showroom pages
- Start a one-project AI content pilot from BaseApp photos for Häcker approval before wider use
- Refine retargeting around readiness and showroom intent
- Begin value-add offer testing in Brisbane (for example a Miele builder's pack or a JB Hi-Fi voucher)
- Recommend where media should be held, reduced or scaled
Result: a day-90 review of consultation quality, outcomes and whether to move from 55 to 65 hours. Any capacity or budget change requires agreement.
The staged roadmap
Now, next and later.
The growth plan remains the opportunity map. The selected capacity, available assets and approvals set the pace. Agree the backlog and review it at day 90, then quarterly.
Now
Months 1 to 3- Zoho, source mapping and attribution
- Qualification, nurture and EDM
- Priority booking and showroom improvements
- AI content one-project pilot for approval
- Melbourne recovery priorities
Next
Months 4 to 8- Country-kitchen SEO and GEO
- Separate Perth, Brisbane and Melbourne campaigns
- Database re-engagement
- Value-add offer expansion
- Referral programme foundation
Later
Months 9 to 12- B2B resource hub
- Designer, architect and builder support
- Showroom event campaigns
- Broader suburb-page rollout
- Advanced CRM automation
The agreed backlog sets the order. The hours pool delivers the next priority every month.
How success is judged
One scorecard, from enquiry to won kitchen.
Every week
- Zoho record completeness
- Contact and follow-up status
- Tracking and form health
- Immediate campaign risks
Every month
- Completed deliverables
- Qualified enquiry rate
- Showroom bookings and attended consultations
- Cost per consultation
- Nurture and reactivation outcomes
- Value per enquiry
Every quarter
- Consultation-to-won rate
- Cost per won kitchen
- Won value by source and showroom
- Budget reallocation decision
- Next backlog priority
Each month's enquiries are reviewed again at 30, 90 and 180 days. A premium kitchen lead is not fairly judged by the month it arrived.
Shared accountability
Ven supports the journey. Häcker owns the human sale.
Ven owns
- Campaign strategy and optimisation
- SEO, GEO and local search priorities
- CRM fields, automations and attribution support
- Nurture for researching enquiries, re-engagement and digital booking journeys
- AI content pipeline and website conversion within capacity
- Reporting, prioritisation and monthly sales sessions
Häcker owns
- Calling and qualifying enquiries
- Showroom appointments and consultations
- Design, quotes, sales follow-up and closing
- Payment verification and accurate paid-deposit records
- Accurate and timely Zoho updates
- Approvals, project facts, imagery and access
- Physical event delivery and partner relationships
At every capacity level, Ven improves marketing, process, automation and measurement. Häcker owns personal contact, qualification, consultations, quotes, closing and payment verification.
Scope boundaries
Clear inclusions. Light exclusions.
Included within capacity
- Google Ads and Meta Ads management
- SEO, local SEO and GEO priorities
- Essential organic social and creative adaptation
- Email nurture, EDM and re-engagement
- Zoho, attribution, alerts and reporting support
- AI content pipeline from project assets (one-project pilot first, approved before use)
- Historical database cleanup
- Website conversion work and minor development
- Hosting and standard maintenance
Outside monthly capacity
- On-site photography and video shoots
- Complete website redesigns or rebuilds
- ChatGPT ads (not in scope)
- Print, media, platform and other third-party costs
Hosting, monitoring, updates, backups and standard bug support are included. Agreed new pages, website features, CRO implementation and integrations use the shared monthly capacity. Complete website redesigns or rebuilds are scoped separately. AI-generated content from existing project assets is included, starting with a one-project pilot Häcker approves before use. On-site shoots are quoted separately. We keep hackeraustralia.com.au as the main site. hackerkitchens.com.au forwards to it.
The investment
Choose the capacity and pace.
All options draw on Ven’s capabilities. The allocation changes the amount of work and pace of improvement each month. The lighter starting option is 55 hours at the same $9,540 plus GST fee; revisit 65 hours after about three months. Häcker retains sales ownership at every level.
Focused capacity
55 hours per month
$9,540
$114,480 plus GST per year
Prioritise ongoing marketing and a focused sequence of journey improvements. Review the first three months together and revisit the 65-hour option based on priorities and delivery needs.
Broader capacity
65 hours per month
$11,700
$140,400 plus GST per year
More room for the connected programme alongside ongoing marketing: Zoho, nurture, the showroom journey and monthly in-person sessions with Charbel and Clem. Any move to this allocation requires agreement.
Progress more, move faster
70 hours per month
$12,600
$151,200 plus GST per year
Additional capacity to progress the agreed backlog at a faster pace. Häcker’s personal sales responsibilities remain the same.
- Term12 months, commencing 1 November 2026
- Capacity basis55 hours at $9,540, 65 hours at $11,700 or 70 hours at $12,600 plus GST per month. Reporting covers deliverables, results and priorities, without itemised timesheets.
- HostingHosting and standard maintenance remain complimentary
- Paid mediaPaid directly to Google and Meta. No automatic increase during the first 90 days. If ad spend exceeds $30,000 per month in a single channel, we will review the management fee together.
- ApprovalsAny budget change or work outside monthly capacity requires written approval.
- ReviewFormal day-90 review, including whether to move from 55 to 65 hours, then quarterly roadmap and capacity reviews. No automatic upgrade; any change requires agreement.
- ProductionOn-site shoots and third-party costs are quoted separately. AI content from project assets is included, starting with a one-project pilot Häcker approves before use.
Start with 55 hours at $9,540 plus GST per month. Revisit 65 hours at $11,700 plus GST after about three months. The 70-hour option remains available for a faster pace.
The recommendation
Confirm the starting capacity and priorities.
55 hours at $9,540 plus GST per month from 1 November 2026. Agree the first deliverables, revisit the 65-hour option at the day-90 review, then review quarterly. Häcker retains the customer relationship and sale throughout.